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Advertising for the BUM (Bienvenida Universitaria de Murcia. Murcia University welcome festival) and Estrella Levante, previously called “Estrell… Read More
Advertising for the BUM (Bienvenida Universitaria de Murcia. Murcia University welcome festival) and Estrella Levante, previously called “Estrella Music Festival”. So that people remembered the new name, we made the most of the onomatopoeia “BUM” (which sounds like an explosion). We stuck a balloon on each poster (something always related to parties), so that the passer-by could burst it, then notice the new name of the festival and the concept which we were trying to transmit. Read Less
Published:
Bum
Poster 
 
Advertising for the BUM ( Murcia University welcome festival) and Estrella Levante, previously called “Estrella Music Festival”. So that people remembered the new name, we made the most of the onomatopoeia “BUM” (which sounds like an explosion). We stuck a balloon on each poster (something always related to parties), so that the passer-by could burst it, then notice the new name of the festival and the concept which we were trying to transmit.

Client
Estrella de Levante 

Project designed for Insignia Creativa
 
 
Creativity: Alberto J. Saorín + José Ignacio Álvarez
Design: Alberto J. Saorín + José Ignacio Álvarez
 
 
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