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This project is a case study during a training in the thematic unit of “Creativity”. The purpose was to launch a premium lager beer and create th… Read More
This project is a case study during a training in the thematic unit of “Creativity”. The purpose was to launch a premium lager beer and create the advertising campaign for the new product. Read Less
Published:
A new Premium lager Beer
How you can create a new Brand & Campaign step by step

This project is a case study during a training in the thematic unit of “Creativity”.
The purpose was to launch a premium lager beer and create the advertising campaign
for the new product.
CLAIMS:
1. To build a brand (name, logotype, package, positioning)

2. Advertising campaign (tvc, radio, poster/outdoor, below the line ideas)


3. Target group: Young people, mainly men, aged 25-34, that enjoy tasting
the good things of life



The CREATIVE CONCEPT = See things in a different way, see it otherwise
The ADVERTISING CONCEPT = Improvise!

Our consumer profile = inventor, need to broaden his horizons, openminded, optimist, improviser
Name = Berg , inspiration for the logo design
Label and bottle proposals
Final packshot of our beer

Applications
PRINT Ads
POSTERS Outdoor
Live surface proposals
3D movies sponsored by Berg beer

Copywriting - Story board
THANK YOU FOR WATCHING