Be the Part of BUD Team

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  • Client:  InBev
     
    Brand:  BUD

    Case:  https://www.youtube.com/watch?v=usxq-kO-_9g:
     
    Project:  Be the part of BUD team
     
    Task: To create easy and involving online mechanics with 2 FIFA Confederations Cup Final trips as main prize. To engage consumers into the game and generate 8000 leads for BUD consumer database.
     
    Idea: innovative online campaign which promoted itself by engaging consumers into "chain" activity of creating and sharing virtual BUD football balls. Participants had to choose their own way of involvement: either to create and promote own ball, or search the web and collect as many clicks-kicks as possible. Ball hunters where searching for the balls to make the biggest collection. Ball-creators posting the balls to share them. They became our agents, creating and promoting the brand-content.
     
    Tools: Web-site, Online Apps, Web banners, SMM, DM
     
    Awards:  Silver Effie 2013, Most effective use of social media marketing