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About

About

BUD promo website 2012-2013
Published:
Client:  InBev
 
Brand:  BUD

Case:  https://www.youtube.com/watch?v=usxq-kO-_9g:
 
Project:  Be the part of BUD team
 
Task: To create easy and involving online mechanics with 2 FIFA Confederations Cup Final trips as main prize. To engage consumers into the game and generate 8000 leads for BUD consumer database.
 
Idea: innovative online campaign which promoted itself by engaging consumers into "chain" activity of creating and sharing virtual BUD football balls. Participants had to choose their own way of involvement: either to create and promote own ball, or search the web and collect as many clicks-kicks as possible. Ball hunters where searching for the balls to make the biggest collection. Ball-creators posting the balls to share them. They became our agents, creating and promoting the brand-content.
 
Tools: Web-site, Online Apps, Web banners, SMM, DM
 
Awards:  Silver Effie 2013, Most effective use of social media marketing