Gouna and Joubal Brochures

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    GOUNA and JOUBAL brochures
  • Client: Palm Hills Developments
    Category: Brochure Designs
    Agency: Fortune Promoseven/Egypt
    Creative/Art Direction: Mohamed Rifky
  • Orascom Development Holding AG (Orascom Development) is a leading developer of integrated towns with a strong foothold in Egypt and the Middle East and over 18 years of experience.The group is a developer of fully integrated towns, offering hotels, private villas and apartments, leisure facilities and supporting infrastructure.

    The brief was to design a generic brochure for Orascom Developments major project, Gouna at Hurghada and design brochures for each of the seven different new villages at Gouna, each project had certain characteristics and a different style of it's own.

    I chose to present on this page the Gouna brochure and Joubal project brochure layouts.
    Both design covers where inspired by the architecture design, atmosphere and color schemes of each project.
  • JOUBAL logo represents a high land above the sea where the project is located (Joubal in arabic means "Mountain") . The logo design is inspired from the Origami art and the brochure is made of recycled paper material to show the eco friendly environmental support by the project.
  • The cover design is inspired by one of the project residential units, showing it by just using the shadows and openings (image below).