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About

About

From concept we have taken on the full responsibility of production and implementation in HK.
Published:
BRIO
Packaging and retail material
BRIO is the world's largest manufacturer of wooden toys. BRIO's toys are characterised by quality and durability, qualities that are transferred into the other range of products such as furniture, prams, and other products that help the modern parent and their children to have fun and learn while they grow.

Planeta has worked with BRIO and their team on several exciting and challenging packaging projects. Our involvement have been complete and at times our position has almost been similar to an in-house design department. In close collaboration with BRIO’s marketing department we have developed strategies and concepts for different products ranges such as My, Very First, To Go, and To Be. From concept we have taken on the full responsibility of production and implementation in HK.