BRANDING | Lekhni Shakti

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  • Lekhni Shakti
    Designing  an identity for a campaign encouraging education to the slum dwellers of India
  • ‘Lekhni’ is a word for a tool, in hindi, which helps one to write and ‘shakti’ means a sacred enforcement or power.The movement is basically an NGO funded initiative in which slum dweller’s children are provided with free education by citizens of the India who have a keen interest of doing so.
    I wanted my symbol to be simple and something which people would relate education to and boost someone to carry forward with it . A TRIANGLE in Indian mythology depicts Shakti or divine power and this is what I carried forward with. Later I discovered that the tip of a pencil also is triangle and since lekhni is all about the tool of expressing thought, a pencil to begin with, I carried forward with this idea. The form represents books which are creating a sense of liberation which gives an openness to the entire structured symbol.
    This is a hypothetical project assigned to us during our symbol design course as a part of our Graphic design curriculam in National Institute of Design.