BPay were looking to launch there values program, the task was simple, brand the initiative and try make it something the companies employees would embrace. The strategy behind the design was addressing the fact that many people find these programs a bit naff and automatically dismiss them. With this in mind we developed a series of logos intricately crafted to not only portray the key principle of each value but to be something that people will want to look at. Considering we put 6ft vinyl cut logos on the walls around the office, it seemed only polite to make it interestig.
By Steve Hanzic, Camila Carmody and Thanh Lu