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BP Visco keeps your vehicle’s engine up to 30% cleaner than ordinary lubricants. Our task was to convey this message whilst avoiding the usual cr… Read More
BP Visco keeps your vehicle’s engine up to 30% cleaner than ordinary lubricants. Our task was to convey this message whilst avoiding the usual crowded channels and charm motorists into trial. A Crafty Stencil Being in the desert, Dubai is a pretty dusty place. With a habit of settling on cars, the dust allowed us to turn car bonnets into eye-catching artworks - showing BP Visco’s “clean” effect on the engine. Cars were parked and driven all over Dubai, while stenciled fliers were left for motorists offering them 30% off their next Visco oil change. Read Less
Published:
BP Visco
Dustvertising
Standing Out from the Haze:
BP Visco keeps your vehicle’s engine up to 30% cleaner than ordinary lubricants. Our task was to convey this message whilst avoiding the usual crowded channels and charm motorists into trial.

A Crafty Stencil:
Being in the desert, Dubai is a pretty dusty place. With a habit of settling on cars, the dust allowed us to turn
car bonnets into eye-catching artworks - showing BP Visco’s “clean” effect on the engine. Cars were parked
and driven all over Dubai, while stenciled fliers were left for motorists offering them 30% off their next
Visco oil change.

The Outcome:
Dustvertising caught the eye of Dubai’s motorists and the international blogging community. With the increased brand awareness and promotional activity, a campaign that cost a few hundred had a huge impact.

The campaign was awarded a Grand Prix at the Dubai Lynx Awards. I also won a trip to Paris for an Ogilvy Action creative leaders conference as it was voted best piece of work in the Middle East, Europe and North Africa that year.
'Keeps your engine up to 30% cleaner - BP Visco'
Here's how it works: Find a dusty car (there are lots in Dubai)
Place the stencil over the bonnet
Brush away the dust underneath
Remove stencil to reveal the message


Stencil flier which gave motorists 30% off their next oil change


We stenciled lots of cars!