Agency: Ogilvy Amsterdam
Description: BP Netherlands has several campaigns a year to generate more flow to the service stations. This campaign is a co-production with the children television series "Anubis". At each refueling stop at the BP service station you would receive special give-away cards. All the cards could be collected in a special lenticular cards-album (difficult to show final result), which creates a special 3D effect.
The campaign is being promoted with banners, vouchers, TV-ad, point-of-sale material on the service station and several advertisements.