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About

Campaign for BP and Studio100's television series 'Anubis' to generate more fuel sales and flow to the service stations.
Published:
BP Anubis campaign
2009
Client: BP Netherlands
Agency: Ogilvy Amsterdam
Year: 2009
Description: BP Netherlands has several campaigns a year to generate more flow to the service stations. This campaign is a co-production with the children television series "Anubis". At each refueling stop at the BP service station you would receive special give-away cards. All the cards could be collected in a special lenticular cards-album (difficult to show final result), which creates a special 3D effect.

The campaign is being promoted with banners, vouchers, TV-ad, point-of-sale material on the service station and several advertisements.