- Objective: to brand a raw material.
Build an identity system, stationary package, and one extension of the system to a package or brochure.
- BORT: the name of diamonds that don't fit the aesthetic standards to be used in jewelry.
a.k.a. Industrial diamonds. Diamonds are the strongest natural substance known to man and they are frequently used in industrial strength tools, for sanding, cutting and drilling. They can also be ground up and used in industrial sandpaper.