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  • BMW X3
    Joy wants you to have it all 
  • The user is not just at the centre of the message; he literally takes it into his own hands: by determining what he discovers about the BMW X3 as well as the manner and speed in which he does so. Navigation, 3D animation, sound, text and design are all aimed at creating the sense of absolute control.

  • Facts: 6 Highlights, Rollout in 20 Languages
    Agency: Interone GmbH
    Client: BMW

    Role: Art Direction
    3d Production: We are Flink
    Sound: HECQ
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