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About

About

6 Highlights were developed to present the new BMW X3.
Published:
BMW X3
Joy wants you to have it all 
The user is not just at the centre of the message; he literally takes it into his own hands: by determining what he discovers about the BMW X3 as well as the manner and speed in which he does so. Navigation, 3D animation, sound, text and design are all aimed at creating the sense of absolute control.

Facts: 6 Highlights, Rollout in 20 Languages
Agency: Interone GmbH
Client: BMW

Role: Art Direction
3d Production: We are Flink
Sound: HECQ
More on http://www.bmw.com/x3