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About

Art Direction & Concept by Olivier Nowak and Claudia Trippel, 2006 Developed at Jung von Matt
Published:
This print ad for BMW was coated with thermochromic ink.
Applying heat to the temperature sensitive coating will cause it to become transparent revealing the message beneath:
 "Heat makes the invisble visible. Introducing Nightvision, the new thermal vision camera from BMW.
Available exclusively in the new BMW 7 series."