BMW Mini - 'Hear Me Roar' campaign

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  • BMW Mini :
    "Hear Me Roar!"  internet campaign.

    Photoshop Artwork
  •  The brief was to "Make Mini Roar"
    The obvious take on this would be 'Small but Loud'. So i decided to use this obviousness in a fun way while also representing the idea that there is alot more to Mini than meets the eye.

    This is represented by the use of the Fun-Fare Stall to literally hide this element from the unsuspecting public who will pay their 50c to hear the "MINI Phenomenon" ROAR once again.