- BMW Mini :
"Hear Me Roar!" internet campaign.
- The brief was to "Make Mini Roar"
The obvious take on this would be 'Small but Loud'. So i decided to use this obviousness in a fun way while also representing the idea that there is alot more to Mini than meets the eye.
This is represented by the use of the Fun-Fare Stall to literally hide this element from the unsuspecting public who will pay their 50c to hear the "MINI Phenomenon" ROAR once again.