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Digital illustration created for BMW Mini's micro website for their "Hear Me Roar!" campaign. Illustration was included for set of playing cards.… Read More
Digital illustration created for BMW Mini's micro website for their "Hear Me Roar!" campaign. Illustration was included for set of playing cards. This illustration depicts Mini's philosophy that there is more to Mini than meets the eye. Read Less
Published:
BMW Mini :
"Hear Me Roar!"  internet campaign.

Photoshop Artwork
 The brief was to "Make Mini Roar"
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The obvious take on this would be 'Small but Loud'. So i decided to use this obviousness in a fun way while also representing the idea that there is alot more to Mini than meets the eye.


This is represented by the use of the Fun-Fare Stall to literally hide this element from the unsuspecting public who will pay their 50c to hear the "MINI Phenomenon" ROAR once again.
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