BMW / American Express - Card Design

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  • The brief:
    Transfer the dynamics of the BMW brand onto the card design without showing any specific car model.

    The idea:
    The lines commonly used on card designs transform into aerodynamic flow lines as seen inside wind tunnels, shaping the outline of a BMW without showing the car itself. The most exclusive card, usually named platinum card, was called carbon card - a reminder of the BMW racing heritage - carbon-fiber-reinforced polymer is used extensively in high-end automobile racing. The high cost of carbon fiber is mitigated by the material's unsurpassed strength-to-weight ratio, and low weight is essential for high-performance automobile racing.
  • The BMW AMEX Silver Card
  • The BMW AMEX Gold Card
  • The BMW AMEX Carbon Card
  • The BMW AMEX Premium Card range - silver, gold and carbon