BLØØM ::: ADIDAS® EYEWEAR CONTEST 2012

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  • Here is my entry to the ADIDAS® ORIGINALS EYEWEAR CONTEST. Adidas invited artists and designers to customize a pair of sunglasses from the Originals® collection. Entries are judged on the basis of substance, creativity and originality.
    I wanted to create a fresh design, contemporary and dynamic, with the background idea of duality : between black and white, pen and vector, human and nature, energy and peace, life and death. "Bløøm" was the best choice as it emphasizes this duality, the transition from a condition to another, while visually refering to summer, sun, and beauty of life… Hope you'll enjoy !