BIG CINDY VIRAL GUERILLA ACTIVATION CAPE TOWN !
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BIG CINDY : GUERILLA VIRAL ACTIVATION CAPE TOWN
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Miller SAB  briefed osmosis to relaunch the new Brutal Fruit packaging - introducing " Big Cindy " the giant guerrilla cocktail shoe - she was positioned in Long Street for a day , Camps Bat , even on Campus .

The buzz was better than our wildest dreams when " Big Cindy " literally stopped the traffic on Camps Bay causing people to call in to a local radio station - we went live on air - no amount of money could buy this kind of publicity !