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Brand redesign of the LFF logo and development of promotional material to market the Festival

A highly regarded and anticipated film event in the UK's cultural calendar, the LFF annually attracts leading international filmmakers, industry professionals and the media, together with large public audiences to London for a two-week showcase of the best cinema from around the world.

Along with a public screening programme the Festival hosts career interviews, masterclasses, panel discussions, live events, and Q&As as well as a comprehensive education programme and a slate of industry events and screenings.

The Festival screens a selection of new fiction and documentary films, artists' film and video, short films and animation from around the world, as well as classic and less known films restored by international archives.

While the Festival is non-competitive, a number of awards are presented in recognition of new talent.

In light of those interested in submitting their work, the 51st edition of the LFF was centered around experimental movies. Being primarily about bringing film to the public, the Festival chose to honor independent productions by emphasizing artists' submissions in promoting the festival's tradition in favour of a theme not always looked upon with enthusiasm by the general audience.

For this academic project the Festival logo was redesigned, the existingslogan was adapted, a poster, invitation, film guide, film schedule andpress tag were all developed to expose the LFF within the Europeanmarket.

The entire set was developed from a series of silkscreened images of a still from the 1940's classic 'Casablanca', all ofwhich were produced by myself in LCC's printmaking facilities. A black& white production, the concept of experimentation presented forthe 51st edition of the LFF is permeated through the use of bright andimposing colours, first inspired by Malcolm Le Grice's 'Berlin Horse'.


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