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Wordsworth Books was closing down shop in the V&A Waterfront and they needed something to help notify customers of the move as well as direct the… Read More
Wordsworth Books was closing down shop in the V&A Waterfront and they needed something to help notify customers of the move as well as direct them to their other stores. We used the books as the medium. Read Less
Published:
BETWEEN PLACES
 BY WORDSWORTH BOOKS
Wordsworth Books was closing down at the V&A Waterfront and needed something to help notify customers of the move as well as direct them to the locations of the other stores in the area.

To save the customers from literary limbo, we created a bookmark styled in the iconic Google maps icon and placed them in all remaining books during the store’s closing down sale.

Each of the bookmarks had the directions of the nearest Wordsworth Books stores in Gardens Centre and St. John’s Square (Piazza).

Credits:
Creative Directors: Sammy-Jane Every, Gavin Whitfield
Copywriter: Alex Goldberg
Art Director: Gareth Cohen
Photographer: Alex Goldberg