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About

About

PRODUCED @ ROYALE
Published:
This concept for the 2012 BET HIP HOP AWARDS was an homage to the raw passion and hustle of the rap game. I built a rags to riches tale of an aspiring MC by stitching together iconic rap lyrics and juxtaposing it over macro photography. We ultimately produced a different style for the show package, but the idea and tone of this concept is what won us the initial pitch. 
 
Role: Art Direction/Lead Design