a unique brand / store / packages / design
Besty is a collection of cotton tights with a strong belief in originality. Every pair of Besty is unique and always in a limited edition to make you feel special. No creative limits were given to the various Estonian artist designing the tights. The result is a series of one-of-a-kind wearable work of arts. All this is done just because personality and self-expression make living just a bit more enjoyable.
So I came up with the name as est is a shortening for Estonia and why not be best at something. So I also designed the logo, the webpage, the packages and everything needed to be done. And one pair of tights as well, called "Superwomans".