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This campaign created for Being Human consist in 3 fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and vam… Read More
This campaign created for Being Human consist in 3 fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and vampires. Read Less
Published:
season 3
The idea is to display products specifically created for beings like our characters, showing they have very common problems, just like the humans, only, they’re not quite human – nor quite monster.
Each target has its own products and leading companies. So goes for the “humanized monster” market.
 
The campaign consist in 3  fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and  vampires.
 
Client: Sony Pictures Television / AXN SCI-FI Italy
Creative Director: Andrea Locatelli / Sony Pictures Television
Senior Producer: Barbara Feliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Miguel Monteagudo / Juan Behrens 
3D/2D Animation: Daniel Blanco
Compositing: Daniel Blanco

Original Music and Sound Design: Sony Pictures Television In-House
 
Client: Sony Pictures Television / AXN SCI-FI Italy
Creative Director: Andrea Locatelli / Sony Pictures Television
Senior Producer: Barbara Feliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Juan Behrens
3D/2D  Animation: Juan Behrens
2D character animation: Juan Behrens
Compositing: Juan Behrens
Original Music and Sound Design: Sony Pictures Television In-House
Client: Sony Pictures Television / AXN SCI-FI Italy
Creative Director: Andrea Locatelli / Sony Pictures Television
Senior Producer: Barbara Feliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Fabiana Daly
3D/2D Animation: Miguel Monteagudo
Peach Footage: Mark Rigler
Compositing: Miguel Monteagudo
Original Music and Sound Design: Sony Pictures Television In-House