BBTC Branding
// Launching a Technology Centre
Newcastle University were establishing a new Biopharmaceutical Bioprocessing Technology Centre - BBTC. The launch project involved a full range of communication materials including brand guidelines, website, an introductory animation, videos, course brochures, information pack and exhibition material.<span "main- =""
// Launching a Technology Centre
Newcastle University were establishing a new Biopharmaceutical Bioprocessing Technology Centre - BBTC. The launch project involved a full range of communication materials including brand guidelines, website, an introductory animation, videos, course brochures, information pack and exhibition material.<span "main- =""
EngD Biopharmaceutical Process Development
The first programme the BBTC needed to promote was an Engineering Doctorate - a four year course offering the twelve best students the unique opportunity of being fast-tracked into industry. It required it's own identity to become a recognised part of the BBTC brand. A marketing strategy was developed for both the course and industry focused sides of the programme - 'Be One of the Twelve' and 'Engaging Industry'.
