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BAL (Brand Agency Leader) is an internal BBDO award given to the best work done worldwide for P&G brands. Started out as a commemorative formal p… Read More
BAL (Brand Agency Leader) is an internal BBDO award given to the best work done worldwide for P&G brands. Started out as a commemorative formal plaque, the award got a design/attitude makeover, as a statuette of a quirky squirrel with a big set of… acorns. Let's face it, you need major balls to work on P&G, and, well, the name was begging for a fun wordplay. Read Less
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BAL (Brand Agency Leader) is an internal BBDO award given to the best work done worldwide for P&G brands. Started out as a commemorative formal plaque, the award got a design/attitude makeover, as a statuette of a quirky squirrel with a big set of… acorns. Let's face it, you need major balls to work on P&G, and, well, the name was begging for a fun wordplay.
 
Chief Creative Officer: David Lubars (BBDO New York)
Executive Creative Director: Toygar Bazarkaya (BBDO New York)
Art Directors/Designers: Daniel Aykurt/Annamaria Zollet (BBDO New York)
Copywriters: Alessandro Fruscella/Matei Curtasu (BBDO New York)