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About

Headline writing for the BBC World Cup 2010 Team Tracker website developed by Saint @ RKCR/YR
Published:
BBC World Cup 2010 Team Tracker
a Saint @ RKCR/YR project
The BBC World Cup 2010 Team Tracker was developed by Saint @ RKCR/YR. My role in the project was as part of the copy-writing team. The brief was to write headline options for each game. These were submitted to the lead creative for inclusion in the Team Tracker. Turnaround was 30 mins after final whistle and headlines had to be written for both teams with a maximum character limit of 40, including spaces. BBC copy guidelines were adhered to at all times. Below are some examples of my headlines that made it onto the site.