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Build your own action figure and send it out to protect your mates in this HIV awareness campaign aimed at 16-24 year olds. G.I.Jonny consisted … Read More
Build your own action figure and send it out to protect your mates in this HIV awareness campaign aimed at 16-24 year olds. G.I.Jonny consisted of a fully customisable action figure builder, H.I.V awareness boot camp, and Facebook application. The Facebook app was a 'Protect me' antidote to the popular 'Infect Me' werewolf apps circulating at the time. A viral video created in partnership with The Viral Factory was seeded on Kontraband and You Tube to drive further engagement: Read Less
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G.I Jonny viral film created with help from our friends at the Viral Factory.
Create your own G.I.Jonny action figure- over 100 different parts to choose from. Put him through G.I boot camp by answering the HIV related quiz and send him via E-mail and Facebook to protect your mates.
Some of the 33,000 G.Is created.
Condoms given out by students on 'Shag week'
Students during shag week sporting G.I.Jonny T-shirts and tattoos dishing out free condoms.
A helpful plug from Stephen Fry at the end of his documentary 'HIV and Me'