BBC F1 PreTitles 2012

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  • An animated promo for BBC Formula One that would act as a promotional video, as well as be used regularly on the pretitles and ending sequence for each race. The concept was to show a peaceful country landscape, which is violently interrupted by the fierce pace and deafening sound of a passing Formula One car. It's as direct as they come, in your face and louder than ever, built from the ground up in 3D and set to AC/DC’s classic track Back to Black.
  • Credits
    Client: BBC Sport
    Studio: The Intro Partnership
    Director: Julian Gibbs
    Role: Design/Animation/Compositing