BBC Brand Campaign - Where Next?

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  • The 60" launch TV advert that charts the BBC's contiuned innovations across its 90 year history
  • We also worked with the BBC to create an interactive timeline with more information on their innovations over the years: http://www.bbc.co.uk/historyofthebbc/wherenext/
     
    As well as a Behind the Scenes film of creating the campaign itself: http://www.bbc.co.uk/historyofthebbc/wherenext/behindthescenes.shtml

     
  • We created campaign posters showcasing the innovations
  • And released a teaser GIF before the camapign launched to generate chatter on the BBC's social media channels
  • We also created digital display ads to drive people to the timeline