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This is a cross media campaign for the BBC called ‘Where Next?’ which is the broadcaster's first brand campaign for 6 years. The brief was to dem… Read More
This is a cross media campaign for the BBC called ‘Where Next?’ which is the broadcaster's first brand campaign for 6 years. The brief was to demonstrate the broadcaster’s continued commitment to innovation for public benefit across its 90 year history, taking the viewer on a journey of broadcast, technological and creative advances from 1922 to the present day. We used a combination of footage from the BBC archive, adapted and shot scenes as well as animation and CGI to demonstrate key moments of innovation, seguing from one frame into the next, as each character moves from one scene of innovation to another. We searched through archive footage to find clips that would match up and worked with Aardman to recreate Morph, Matthew Herbert of the BBC’s Radiophonic Workshop to create the soundtrack, and The Mill post production house to blend scenes and mash together The Ministry of Silly Walks’, Ceefax and Johnny Ball presenting microcomputers on Newsround. The campaign runs on TV and radio across the BBC’s channels and stations and points to a ‘Where Next?’ site on bbc.co.uk featuring an interactive timeline of the BBC’s innovations. The campaign will be renewed throughout 2013 with shorter TV trails that demonstrate on-going innovation. Read Less
Published:
The 60" launch TV advert that charts the BBC's contiuned innovations across its 90 year history
We also worked with the BBC to create an interactive timeline with more information on their innovations over the years: http://www.bbc.co.uk/historyofthebbc/wherenext/
 
As well as a Behind the Scenes film of creating the campaign itself: http://www.bbc.co.uk/historyofthebbc/wherenext/behindthescenes.shtml

 
We created campaign posters showcasing the innovations
And released a teaser GIF before the camapign launched to generate chatter on the BBC's social media channels
We also created digital display ads to drive people to the timeline