Add to Collection
About

About

Best Shorts in MMA needs an Identity Bad Boy created the best fight short in the sport, winning the 2011 World MMA Awards "Best Technical Clothin… Read More
Best Shorts in MMA needs an Identity Bad Boy created the best fight short in the sport, winning the 2011 World MMA Awards "Best Technical Clothing" award. Having worked with Eric Ruffing and Dave Parmley of 13THFLOOR on the Bad Boy brand mark redesign, apparel graphics and other projects made a natural fit for us to create the best hangtag in sport to go along with it. It was important for Bad Boy to focus on the shorts features so we created custom icons to help illustrate the benefits and used the shape of the icons to create a dynamic eye catching shape for the tag. Adding chrome foil upped the tags game to represent the top tier and high end nature of the product. Read Less
Published:
Legacy Logo, Hangtag + Sell Sheet
My roles on this project were:
Best Shorts in MMA needs an Identity
Bad Boy created the best fight short in the sport, winning the 2011 World MMA Awards "Best Technical Clothing" award. Having worked with Eric Ruffing and Dave Parmley of 13THFLOOR  on the Bad Boy brand mark redesign, apparel graphics and other projects made a natural fit for us to create the best hangtag in sport to go along with it.

It was important for Bad Boy to focus on the shorts features so we created custom icons to help illustrate the benefits and used the shape of the icons to create a dynamic eye catching shape for the tag. Adding chrome foil upped the tags game to represent the top tier and high end nature of the product.
PROJECT CREDITS:
Design Direction / Art Direction / Production -  Eric Ruffing + Dave Parmley
Creative Direction - BAD BOY: Robin Offner, Alexandra Ponce DeLeon, Mike Calmenson
Brand Consultant - THE BRAND FACTOR: Brad Horn