B U S H I D O !
6490
586
66
Add to Collection
About

About

Branding and Promotional material for BUSHIDO! An exhibition creating a progressive and contemporary take on a traditional and romanticised topic… Read More
Branding and Promotional material for BUSHIDO! An exhibition creating a progressive and contemporary take on a traditional and romanticised topic of Martial Arts & the Samurai in the aim of targeting a younger demographic of creatives and enthusiasts. Read Less
Published:
BUSHIDO! is an exhibition at TATE Modern, London _ focusing on the visual portrayal of 'The Way of The Warrior' ranging from poetry to movies, paying specific focus to Japan and the Samurai who practiced Bushido _ the code Samurai lived by literally translating to 'The Way of The Warrior'.
 
 
The branding and promotion of BUSHIDO! aims to create a contemporary and progressive visual style while still referencing classical Japanese design in terms of format and in terms of layout. and tone of voice. The exhibition is targeted towards a younger demographic, in particular the young creative who perhaps feel alienated and withdrawn from high society and the high art culture of the art gallery _ creating new perceptions of the TATE gallery.
 
 
_
BUSHIDO! incorporates the concept of 7 throughout the product range - the number of Bushido virtues a widely represented number in Zen Buddhism and Shintoism - the faith and belief of historical Japan.
Mail-out letterhead for special invitees with perforated VIP ticket for ease of use.
BUSHIDO! creates a loose, experimental and almost kitsch visual style to appeal to todays younger demographic engrossed in zine and an independent publishing culture. Creating a contemporary and unlikely visual style for something as traditional and romanticised as the Samurai.
 
All book and user collateral is screenprinted as a reference to traditional methods of Japanese woodblockprint but with a modern take.
 
 
7 Virtues of Bushido _ 7 books _ 7 Topics covered in exhibition
Self-bound calligraphy set for exhibition goers to come away with an item for further engagement and form of meditation historically incorporated in martial arts and Far Eastern culture _ the art of calligraphy!
 
_____
Outdoor promotion incorporates 7 significantly different but stylistically similar posters focusing on the 7 different virtues. Promotion is viral and distributed in a more urban manner and incorporating paste-ups and repetitions as a reference to the street-art culture for another unusual connection to create a new image for TATE and a traditional _ romanticised topic such as Martial Arts and the Samurai.
 
 
7 Posters 
-
7 Virtues.
VIRTUE 01 _ JUSTICE!
VIRTUE 02 _ HONOUR!
VIRTUE 03 _ LOYALTY!
VIRTUE 05 _ BENEVOLENCE!
VIRTUE 06 - HONESTY!
VIRTUE 07 _ RESPECT!