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Ayante focuses on research and manufacture of customized tubes and products for pipelines and construction projects, as well as offering consulta… Read More
Ayante focuses on research and manufacture of customized tubes and products for pipelines and construction projects, as well as offering consultancy in large projects worldwide. This company is named in honor of Ayante (Ayax). He is a legendary hero in Greek mythology. He was a valiant warrior, the strongest after his cousin Achilles. In Homer's Iliad, he is described as a warrior of great stature and colossal strength, he was not injured in any of the battles and the only character that received no help from any of the Greek gods. The main objective of Ayante´s identity is to represent the masculinity, strength and honor of men in battle, mixed in a business and classy ambient. This is why a helmet was chosen as a shield: "There is no sense in attacking without a reason, but we truly have to be fully prepared to defend and protect. The greatest power is to be clever and intelligent. This is the reason customers trust in Ayante." We chose angular forms to design a logo that represents this kind of power. The trace of the letter "A" was taken as the basis for the design of the helmet icon as well as the pattern used on printed and online materials. It was important for the company principal head and owner, Carlos Fenton, to have a clear webpage interface with easy-to-find and immediate access to the Contact section. Additionally, we customize all the templates for documentation they needed to fill out at office and on the field. Read Less
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