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Interactive Masthead for Axe Provoke - Fallen Angels.
AXE Provoke
A fragrance so strong, even angels will fall.
AXE's new fragrance 'Provoke' was running an International campaign. Launching it in India, digitally promoting it through an interactive Masthead. Conceptualized and designed with the campaign theme in mind, the screen came to life on YouTube for a day, getting 4 million views!!