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About

About

Integrated campaign for Aviva.
Published:
Aviva
Save Pooling
The Brief
The 2008 financial crisis is still affecting all of us. But the possibilities for young people to build a respectable future look particularly bleak.In these harsh times, we have to make saving " fornt of mind". Aviva want to change the attitudes of young people through an outstanding idea.

The Problem
Young people don't generally save money. Saving money is actually really hard and may be seen as unadventurous. The world gives a consumerist answer to the problem.

The Solution
Done together, even saving is easier

Idea
Platform where young people save money with group initiatives.
SAVE POOLING
The project
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