Automatic Records Brand Refresh
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About

About

After the success of several singles getting exposure from DJ's such as Sasha and John Digweed, London based Automatic Records approached me to r… Read More
After the success of several singles getting exposure from DJ's such as Sasha and John Digweed, London based Automatic Records approached me to redesign and simplify their label. I was responsible for the brand refresh and all collateral including 12" sleeves, label designs, posters and CD compilations. Read Less
Published:
Automatic Records Brand Remix
Archive 2001–2002
 
After the success of several singles getting exposure from DJ's such as Sasha and John Digweed, London based Automatic Records approached me to redesign and simplify their label. The logo needed to standout and be easily recognizable on the shelf and when crate digging a live set. The logo and brand was applied to all media including 12" sleeves and CD compilations.
 
Inspiration came from the music itself, Automatic was a label that represented numerous epic floorfillers that were played at some of the most well known London venues. The new identity was a success and improved upon their original.
 
 
 
 
 
     
 
       The original
 
 
 
       The redesign and media application