Autolite Spark Plugs

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  • The one who know choose Autolite.

  • Autolite is one of the leading brands of spark plug in the US. They wanted a campaign that would let people know that those who really know cars choose Autolite. The images had to look natural but still retain enough detail to show the product in a favorable light. So we shot each image in three shots, person, hand with spark plug, and background matching the light from the background to the subjects.