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This is a consumer and trade print campaign for Autolite spark plugs, a division of Honeywell. They're a leading maker of spark plugs in North Am… Read More
This is a consumer and trade print campaign for Autolite spark plugs, a division of Honeywell. They're a leading maker of spark plugs in North America. These ads appear in auto enthusiast and automotive trade ads throughout the US and Canada. Read Less
Published:
The one who know choose Autolite.

Autolite is one of the leading brands of spark plug in the US. They wanted a campaign that would let people know that those who really know cars choose Autolite. The images had to look natural but still retain enough detail to show the product in a favorable light. So we shot each image in three shots, person, hand with spark plug, and background matching the light from the background to the subjects.