Autoesporte is the cars section of the site G1 - Globo.com’s news portal. It has some integration with the TV show “Autoesporte” from Globo Network, but it’s not completly dependent of it’s content and has it's own editors. As a result, it offers news about cars models and brands but also must deliver videos from the program’s editions.
This was my first real project as an Information Architect and has became one of the most accessed news section from Globo.com after this redesign, which is still available here ;)
Redesign this section to bring more personality to the product. It should become more than a ‘news gathering’ and satisfy user’s interests, being more specific and complete about the category.
Techniques and artifacts
Content’s inventary, Personas, Scenarios, Navigation diagram, Flow map, Conceptual model, Ontology definition, Card sorting to define menu organization, SEO best practices.
Ontology defined and applied; New pages destinated to cars models with related offers by resemblance; Cars classification by category and technical details; Brand’s pages offering their cars models; Subject pages; Flow review of the FIPE table service; Trending topics; A motorcycles exclusive page; SEO friendly; Facebook interaction