With AHRI representing many of Australia's leading human resources managers, it has a vast offering that encompasses everything from staff training services through to varied levels of membership. We needed to create a brand identity where all the elements could live harmoniously under the one masterbrand umbrella. To reduce the reliance on and stereotypical look of stock photography, we utilised line illustration together with a unique photographic treatment. Evolving the brand's tone of voice also ensured its many areas spoke as one. AHRI's rebrand has been positively received amongst its broad membership base.
