Austin Blues Party 7

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  • The Austin Blues Board hosts a major blues dance event in Austin, Texas each year. They're bringing the event back for 2014 after a brief hiatus and wanted bold, local flavor to be conveyed first and foremost in the branding. I developed this year's logo, their web banners, the postcards they hand out at other events for advertising, and the shirts they will be selling throughout the actual event weekend.
  • Instead of doing a two-sided postcard with lots of images and text, I opted for a literal postcard approach to create something rustic, friendly, and thorougly "Austin," which is known for being a welcoming and amiable city.
  • As one of the board members said in interpreting the design: "It says, 'We're Texas, m***********s.' You certainly communicated that sentiment well."