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About

Audi quattro® Sudden Motion Sensor Banner. my part: art direction & visual conception
Published:
Audi quattro Sudden Motion Sensor Banner


Creative Target

The Audi Ski Jump movie is a legend. On the 30th anniversary of the quattro® technology we reinterpret the idea in a contemporary style: as an interactive web experience.

The tools: Firefox 3.6 and the MacBook's Sudden Motion Sensor. The result: The first banner in the world with motion control. Or in other words: »Vorsprung durch Technik« (Advance through Technology).


Used Media
Expandable Banner

Company
Neue Digitale / Razorfish

Year
2010