DESCRIPTION
A new way to create a multichannel brand experience for Audi at the 2014 CES. The booth concept "Audi Secret Lab" was supported by a microsite that fittingly extends the physical experience into the digital channels. Using a face-tracking system via webcam, the flip effect of the lenticular booth surface is adapted and brought to life on the screen too. This encourages users to playfully discover Audis innovations presented at the CES, even without attending the exhibition. A social feed with tweets and Instagram photos using the hashtag #AudiCES, shows the buzz and content generated by people on site and online. The result is a fully integrated communication and brand experience.
A new way to create a multichannel brand experience for Audi at the 2014 CES. The booth concept "Audi Secret Lab" was supported by a microsite that fittingly extends the physical experience into the digital channels. Using a face-tracking system via webcam, the flip effect of the lenticular booth surface is adapted and brought to life on the screen too. This encourages users to playfully discover Audis innovations presented at the CES, even without attending the exhibition. A social feed with tweets and Instagram photos using the hashtag #AudiCES, shows the buzz and content generated by people on site and online. The result is a fully integrated communication and brand experience.
TOUCHPOINTS
- Microsite
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MY PART
- Idea/concept
- Creative direction
- Project lead
AGENCY:
tisch13 GmbH
