Audi One Cultural Achievement Award
27273
1146
73
Add to Collection
About

About

Awarded for outstanding achievement, within cultural arts, the Audi One concept is designed to symbolize and promote human achievement, becoming… Read More
Awarded for outstanding achievement, within cultural arts, the Audi One concept is designed to symbolize and promote human achievement, becoming a timeless sculpture each deserving recipient gets to keep and drive for one year at a time. The Audi One celebrates these people’s legendary achievements, acting as an ambassador promoting the pursuit of dreams and the quest for success. Taking the role as flagship vehicle for the Audi brand, it will help promote and strengthen the brand’s values of sophisticated progressive design and embody sports appeal. Vorsprung Durch Technik or “Advancement through technology” will be seen through the use of materials on the brink of becoming mainstream. The Audi One’s design focuses on creating a timeless sculpture that will represent the legendary men and woman who win this award. Inspired by timeless objects, the goal is to design an exterior that will stand the test of time, becoming a futuristic statement. Read Less
Published:
Audi One Cultural Achievement Award
 Transportation Design Masters Thesis, In collaboration with Audi AG

 


    Awardedfor outstanding achievement, within cultural arts, the Audi One concept isdesigned to symbolize and promote human achievement, becoming a timelesssculpture each deserving recipient gets to keep and drive for one year at atime. Inspired by the StanleyCup of the National Hockey League - which unlike most trophy’s - is notremade every year. TheAudi One celebratesthese people's legendary achievements, acting as an ambassador promoting thepursuit of dreams and the quest for success. Recipients would have theirnames engraved on one of the expressive fins cloaking the main volume and be giventhe Grand Tourer for the period of one year. Taking the role as flagshipvehicle for the Audi brand, it will help promote and strengthen the brand'svalues of sophisticated progressive design and embody sports appeal. VorsprungDurch Technik or "Advancement through technology" will be seenthrough the use of materials on the brink of becoming mainstream.
 
    The Audi One's design focuses oncreating a timeless sculpture that will represent the legendary men and womanwho win this award. Inspired by timeless objects, the goal is to design anexterior that will stand the test of time, becoming a futuristic statement.