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BRIEF Launch the Audi A8L in Indian and get potential customers to experience the backseat of the most luxurious long-wheel base sedan Audi has … Read More
BRIEF Launch the Audi A8L in Indian and get potential customers to experience the backseat of the most luxurious long-wheel base sedan Audi has ever built. IDEA The best solution for the briefing would have been to go to all our potential customers one by one and get them to sit in the car and experience it. Since that wasn't a practical, we had to think of the second best way to get potential customers to experience the car and its features without having to step into it. So we created the world's first fully integrated 3D campaign for the launch of Audi A8L. An immersive 3D experience that straddled every possible medium and every possible screen. Screens as small as the mobile phone to a screen as large as the Imax and everything in between. Delivering a car experience like never before. RESULTS • 50% of yearly sales target achieved in the first month of the launch. • More than $950,000 worth of PR generated in first month. MY ROLE Creative direction, concept, art direction CREDITS Agency: Creativeland Asia Creative Director: Rodrigo Sobral Project Director: Joel Godfrey Art Director: Paul Kennerley, Rodrigo Sobral Designer: Rob Rostek Technical Manager: Tony Volpe Director: Russell Tickner Producer: Ian Berry, Josh Davies, Kristyna Podolska VFX Producer: Rahel Makonnen Colourist: Adam Scott Editor: Daniel Budin, James Mortner 3D Artist: Suraj Odedra, Adrien Flanquart, Karl Shudeck, Dan Moore, Johannes Richter, Tom Bardwell, Yannick Lecroffe, Nikki Atkinson, Chris McDonald, Tom Raynor 2D Artist: David Lee, Jerome Lionard, John Thornton AE artists: Adam Brandon, Ollie Walsh, Irrum Khan Read Less
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