Atlantic Records Online Creative Direction & Strategy

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  • Atlantic Records Online Creative Direction & Strategy
    Web Projects 2010-2012
  • Since 2005 I’ve been leading creative teams within Warner Music Group, first at Warner Music Corporate and currently at Atlantic Records. In the last two years my team has launched over 100 websites, and as of Dec 2010 have increased overall traffic by nearly 75%. The hub of our digital strategy is a beautiful, robust, stable artist property that acts as a direct to fan communication center for our artists.

    Beyond traditional desktop websites, we also design and launch mobile websites, branded email campaigns, iOS and Android applications, social network skins, banner campaigns and connected albums as a service for Atlantic's artists. Most projects are designed and built in-house, with assistance from the WEA D2C team for large site launches. Stakeholders include label execs, aritst managers and often the artists themselves.

    These are all projects where I acted as Creative Director overseeing the design, strategy and build of the projects. The work featured here wouldn’t have been possible without my team of designers past and present: Edith Levin, Amy Stein, Priyanka Batra, Lina Gonzalez, Tiffany Ahee, and Ian Foster.

  • Kid Rock website and mobile website. Design by Edith Levin.
  • Kitten website and mobile website. Design by Lina Gonzalez.
  • Cody Simpson website and mobile website. Design by Edith Levin.
  • Halestorm daytime/nighttime website and mobile website. Design by Lina Gonzalez.
  • The Joy Formidable website and mobile website. Design by Lina Gonzalez.
  • B.o.B website and mobile website. Design by Priyanka Batra.
  • Jonathan Tyler and the Northern Lights website and mobile website. Design by Priyanka Batra.
  • 3OH!3 website and mobile website. Design by Amy Stein.
  • Circa Survive website. Design by Ian Foster.
  • The Devil Wears Prada website. Design by Andrew Glassett.
  • Photo Finish Records website. Design by Edith Levin.
  • Check out more of my work at EricPaulSnowden.com or follow me on Twitter here