A S T R A Y T R A V E L C O .
Astray was my senior project I recently completed in April 2013 while attending Auburn University. I designed the brand identity, promotional collateral, advertising, brochure, bi-monthly newsletter, trip book, as well as their website and other interactive media.
Astray is an experiential travel company that offers unique trips that span all over the world. Their team of explorers seek to inspire you to step off the beaten path, to embrace the unexpected and immerse yourself in the extraordinary. Their trips embrace authentic accommodation and local transportation to bring you face-to-face with the world's most fascinating cultures, customs and awe-inspiring wildlife.
C O N C E P T
When traveling abroad, I think the most important aspects are the interactions and connections you have with the people you meet and the places you go. Throughout the design process, I incorporated various elements that incorporate interaction, either amongst the design or asking it from the viewer, and connections and how they bring a sense of curiousity and discovery to the design aesthetic.
I found a visual way of communicating the idea of interactions and connections is through topography lines. The most simplistic way of visualizing a journey is a line. I designed a topographic texture that is used throughout different designs and in other pieces there are thematic black strokes near the typography.
The identity of Astray was designed to have a bold, distinctive voice that embodies reliability, luxury and adventure. I chose to design the logotype based off of a traditional, serif typeface name Lust. I altered some of the serifs to accentuate the curves which brings an unexpectedness to the logotype such as you would find in an adventure abroad. I also altered the "A" to incorporate a curvilinear element which gives some momentum to the word and also interacts/connects with the rest of the letter "A" (going back to my concept of interactions and connections like you have when you are traveling abroad). As a secondary mark, the seal is reflective of a travel stamp. When appropriate, I actually applied this mark onto designs via a rubber stamp to add an authentic, personal touch.
P R O M O T I O N A L C O L L A T E R A L
L U G G A G E T A G S
F U L L -Y E A R C A L E N D A R T H A T I N T R O D U C E S A N E W T R I P E A C H M O N T H
W E B S I T E D E S I G N
The website is a responsive design that has a parallax scrolling effect. As you scroll down you go through each section of the nav and in those different sections there are interactions that take place which keep you in that section and don't lead you to another page. The website needed to be interactive and more of an experience to go along with the overall concept for their company.