A NEW BRAND FOR ASTOR HAIR
Astor Hair is a New York City establishment that has served the needs of countless artists, actors, filmmakers since 1947. It is representative of the eclecticism of the East Village, and a pastiche of its artistic environment. Its hairstylists are equally diverse, with regard to their individual skillsets, ethnicity and personality. This rebrand of Astor Hair is a homage to their creative and adventurous customers, who appreciate offbeat and quirky experiences.
The direction of the rebrand focuses on developing an identity that embodies eclectic artistry. Inspiration is drawn from historical references, pop culture and everyday objects to create a set of imagery that has the potential to change and expand, while elements of its no-frills nature is expressed through a simple color palette and basic typography.