Aston Martin One-77

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  • About a year ago I was asked to go behind the scenes and photograph the build process of a rather special car.
     
    The brief was to create a series of images that would document what goes on under the skin of an Aston Martin One-77, and to showcase the mix of traditional hand finishes, high tech processes and exotic materials that together, form a One-77, most of which the owner would never be able to see.
     
    The resulting collection of pictures formed a beautifully crafted leather bound presentation book, that would illustrate to each one of the seventy seven customers exactly what went in to creating their £1.2M One-77. The book was limited to a run of just over 90 copies.
     
    Client : Aston Martin.    Agency : Freestone Creative.    AD : David Gray.    Copywriter : Richard Meaden.
     
    Here’s a selection of spreads from the finished book..
  • The carbon fibre chassis nears completion. It comprises of 3800 precisely cut pieces, and has been referred to as the worlds most expensive jigsaw puzzle.
  • It takes 700-hours to create the body panels for a One-77. A single front grille takes 120 hours to make.
  • The distinctive Aston Martin nose shape is already apparent as the panels are checked against the carbon fibre chassis.
  • Each part of each car is hand finished and hand fitted
  • 7.3-litre V12 engine block detail.
  • It takes 12 weeks to go from an engine block to the finished engine.
  • Unique glimpses of the One-77′s V12. The worlds most powerful naturally aspirated production engine.
  • The One-77 build area.
  • Rare and unique views of the One-77, as each component is gradually added.
  • Here the engine meets the body for the first time.
  • Hand trimmed to the customer’s specification.. naturally.
  • A finished car after final inspection.