Charity in Russia is gradually developing.
Fundraisers Association has a new Identity for improving communication.
We thought that the basis of communication in the field of charity are the people themselves united by a common platform.
The main aim of the organization to attract more young, active, caring people.
Corporate identity consists of a dynamic logo and pictures with people.
Logo connects to the scripts.
Display fonts designed with the brand identity.
Pictures with people divided into 2 types:
personal photos. Embedded in the logo.
And the pictures of many people. Logo placed over photos
Navigate, and print in the interior.