Associated British Foods Annual Report
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This is a re-design of the 2011 annual report for Associated British Foods plc created as a student project. As a multi-billion dollar company th… Read More
This is a re-design of the 2011 annual report for Associated British Foods plc created as a student project. As a multi-billion dollar company that spans the globe I wanted to make their annual report approachable by giving it more of a tactile feel that ties back to the roots of the food as it is planted, harvested, and collected. A system of icons was developed to represent the five different sectors that make up their business. The company incorporates sustainably-minded processes and packaging in their development and distribution of food, and the paper choice, book size and simplicity of color used in the report aim to portray this. Read Less
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