My Branding Systems class focused on creating an identity for a hypothetical company. My company was called Asperand, which is a more formal name for the at symbol. Asperand is a travel company that provides its customers with easy booking services, trip planning and environmental travel tips. Since the company values the earth and everything that is on it, I chose colors often seen in nature. Irregular horizontal strips in different shades of green, blue and yellow are placed in a way we see them in the environment: grass, water, sun and sky. The strips are interchangeable to make the brand more dynamic. The logo is hand-generated and the imagery is treated to look like it was faded in the sun.The brand book has different levels of read and inserts to make the interaction with it more enjoyable.