Ask Buck & MasterCard Man of the Match
Art Direction & Design + Digital Illustration
Wayne ‘Buck’ Shelford is one of rugby’s most dynamic personalities and among the most fearless players ever to put on a jersey. For The Rugby World Cup 2011 held in New Zealand, MasterCard gives fans and rivals alike the opportunity to Ask Buck anything they want via Twitter, Facebook and YouTube. Each week Buck will answer his favorite user-submitted questions and comment on matches as The Rugby World Cup progresses.
And, for the first time ever, rugby fans around the world will have the ability to decide who will be named MasterCard’s Man of the Match. Voting kicks off at the second half of each match and closes at the end of regulation with the final decision split between user-submitted votes and official match commentators. Users can vote for and comment on their Man of the Match (plus view previous match results for the whole Cup) in real time from wherever they are via MasterCard’s experience within the official RWC 2011 site and mobile app.
MasterCard cardholders who are in New Zealand during the The Rugby World Cup will also be able to access exclusive MasterCard merchant offers through the site and get a taste of some of the unique region’s most priceless experiences.