Proposal presented on a pitch for the Rebranding of the Printing Company - Lidergraf. The aim was to create
a more up-to-date and closer to the customer image, to show more involvement, proximity, competence and
a strongly linked to the future and innovation attitude.
The triangle represents these values and the colours the action area. This shape alludes to the innovative printing system they use. The communication is based on the aim of creating a connection and a relationship, transmitting that Lidergraf is much more than just printing. This proposal was not accepted by the Customer.Agency Motion | Client Lidergraf | Design Cláudia Pereira | Creative Direction Daniela Santos